Top 5 Social Apps Performance in Russia Q4 2023

In Q4 2023, the top social apps in Russia showcased varied performance metrics across downloads, revenue, and active users. Data from Sensor Tower provides a detailed view of these trends.

TikTok saw a fluctuating trend in weekly revenue, peaking at around $21K in early October and decreasing to approximately $6.8K by the end of December. Weekly downloads for TikTok remained robust, with a high of about 426K in late October and a resurgence to 405K in the final week of December. Active users for TikTok hovered around 37M, with a slight dip mid-quarter but recovering to 36.7M by the end of December.

VK Messenger: Chats and calls experienced a notable increase in weekly downloads, peaking at 627K in early December before dropping to 201K by the last week of the month. Revenue for VK Messenger showed minor fluctuations, ending the quarter at around $142. Active users grew steadily from 3.4M in late September to 5.1M by mid-December, then slightly declined to 4.7M by the end of the year.

Likee - Short Video Community also displayed varied performance. Weekly revenue fluctuated, peaking at roughly $7.5K in mid-November. Downloads for Likee remained relatively stable, with a slight increase to 291K in the final week of December. Active users showed a consistent upward trend, reaching 12M by the end of the quarter.

VK: music, video, messenger demonstrated strong revenue figures, peaking at about $638K in mid-October. Downloads were steady, with the highest at 247K in the last week of December. Active users remained consistently high, around 80M, with a slight dip towards the end of the quarter but recovering to 80.5M by the last week of December.

Instagram showed a significant increase in weekly revenue, reaching approximately $50.9K in the final week of December. Downloads were stable throughout the quarter, peaking at 180K in the last week of December. Active users for Instagram saw a slight decline from 13.7M in late September to 12.9M by the end of December.

These insights highlight the diverse performance trends of top social apps in Russia. For more detailed analytics and insights, visit Sensor Tower.